Website Development Pricing in 2026: What a Website Actually Costs in Turkey and Globally
Most 'website pricing' articles are ads disguised as guides. This one is not. Real ranges for landing pages (from 15,000 TL / $2,500), corporate sites, e-commerce, and custom Next.js builds, plus the hidden costs nobody talks about.
The most common question we get on discovery calls is 'how much does a website cost?' and the honest answer annoys everyone: it depends. But 'it depends' is a bad answer. Here is the data-backed breakdown for 2026, from 1-page landings to multi-million TL custom builds, with the drivers that actually move the price.
Landing page or single-page marketing site. Starts at 15,000 TL (~$500) for a template-based Wix or WordPress build. A branded Next.js 16 landing with real design work, SEO, analytics, and CMS is 40,000 TL to 120,000 TL (~$1,500 to $4,500). The template version loses money because it looks like everyone else and does not rank. The branded version earns its cost back if the product has margin.
Corporate multi-page website (home, about, services, blog, contact, 5-20 pages). Turkey market range in 2026: 25,000 TL to 150,000 TL. Most Turkish agencies land in the 30,000-80,000 TL bucket. For clients who want a real modern stack (Next.js, structured data, Core Web Vitals passing, bilingual), expect 80,000 TL to 250,000 TL. A US or EU-facing build in the same class runs $5,000 to $25,000.
E-commerce website. This is where prices spread the most. A Shopify store with a premium theme and 50 SKUs set up by a senior developer: 60,000 TL to 180,000 TL. WooCommerce on WordPress: similar range but with higher maintenance risk. Custom Next.js plus Stripe or iyzico: 120,000 TL to 600,000 TL depending on integrations (cargo, ERP, accounting). Escape from aggregator commissions (Trendyol, Hepsiburada, Yemeksepeti) is the real ROI case here; a store owning its own customer data and checkout pays for itself inside a year if current monthly aggregator commissions exceed ~20,000 TL.
SaaS MVP. Auth, billing, admin, one or two core features, and one AI feature. In 2026 this is a 200,000 TL to 800,000 TL project in Turkey, $15,000 to $80,000 internationally. Anyone quoting $3,000 for a real SaaS MVP is either building a PoC they will throw away or planning to cut corners you will pay for later.
Custom platform or marketplace. Multi-sided, payments, real-time, admin. HiCaptains, the yacht charter marketplace we built, came in at 248 TypeScript modules across guest, owner, and admin surfaces. That class of project runs 500,000 TL to 3,000,000 TL in Turkey, $30,000 to $250,000+ internationally. Price correlates with number of user personas, not number of screens.
Hidden costs nobody shows in the initial quote. Domain and SSL (low, 500 TL/year). Hosting for a non-trivial site (Vercel Pro, Supabase, Upstash): $25-$150/month. Transactional email (Resend): $20-$100/month. Analytics, error tracking (Sentry free tier is usually enough to start). Content and copywriting if the agency does not include it: 20,000-80,000 TL for a proper 10-page corporate site. Post-launch maintenance: budget 10-20% of initial dev cost per year. Most underbudgeted item: content migration and SEO redirects from an old site.
What actually drives price. It is not the number of pages, it is: (1) custom design vs template, (2) integrations (payments, CRM, ERP, cargo, accounting), (3) bilingual or multilingual content with proper i18n, (4) performance targets (Core Web Vitals 90+), (5) accessibility (WCAG 2.2), (6) AI features (chat, search, personalization), (7) legal compliance (KVKK, GDPR, EU AI Act), and (8) who writes the copy. Items 3-8 are where cheap quotes blow up mid-project.
Fixed price vs hourly. Agencies that quote hourly protect themselves; agencies that quote fixed-price protect the client. At TheCodeVolt every project is fixed-price, scoped in writing before kickoff, milestone-based payment, first-milestone full refund if direction is wrong. The trade-off is discovery work upfront to scope accurately, about one week. Worth it.
What you should ask in the first call. 'Who will write my code, specifically by name?' 'Can I see two real recent codebases, with permission from the client?' 'What happens if the direction is wrong after milestone one?' 'How is maintenance priced?' 'Do I own the source code, designs, and deploy access on day one, or at the end?' An agency that dodges any of these is a future problem.
Key Takeaways
- 01Landing sites: 15,000 TL template / 40,000-120,000 TL branded Next.js. Template versions rarely earn their cost back.
- 02Corporate multi-page sites: 25,000-250,000 TL depending on stack, bilingual, performance and compliance requirements.
- 03E-commerce: 60,000-600,000 TL. The ROI case is escaping 15-35% aggregator commissions on Trendyol, Hepsiburada or Yemeksepeti.
- 04SaaS MVPs: 200,000-800,000 TL in Turkey, $15K-$80K internationally. Anyone quoting $3K is building a throw-away PoC.
- 05Real cost drivers: custom design, integrations, i18n, performance targets, accessibility, compliance and copy. Page count is noise.
- 06Hidden costs: content migration, SEO redirects, ongoing hosting, maintenance (10-20% of initial dev cost per year). Budget them upfront.
Frequently Asked Questions
How much does a basic business website cost in Turkey in 2026?
Template-based 15,000-40,000 TL. Custom-designed Next.js corporate site with SEO and bilingual content 80,000-250,000 TL. Pick based on whether the site is expected to generate leads (invest in custom) or just exist as a digital business card (template is fine).
Why do prices vary so much between agencies?
Because agencies charge for different things. A 15,000 TL landing buys a template on someone else's domain. A 150,000 TL site buys a custom design, real content, bilingual i18n, Core Web Vitals 90+, and source-code ownership. Always compare scope, not just price.
Is Shopify cheaper than a custom Next.js store?
Upfront yes. Shopify starts around 60,000 TL for setup plus $29-$299/month forever. A custom Next.js store is 120,000 TL and up upfront but lower monthly cost. Break-even is usually 18-24 months on growing stores, faster if product range changes often or you outgrow Shopify plans.
What is a fair price for a SaaS MVP in 2026?
In Turkey 200,000-800,000 TL for a real MVP with auth, billing, admin and one AI feature. Internationally $15K-$80K. Below 200,000 TL you are getting a PoC (demo-grade) not an MVP (first-money-earning product). The gap between them is 2-3x rebuild cost later.
Should I pay hourly or fixed-price?
Fixed-price almost always. Hourly protects the agency from scope creep but exposes the client to runaway budgets. A well-scoped fixed-price proposal with milestones and first-milestone refund clause protects both sides.
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